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Soft Rock - soft is right there in the name, and there wasn’t a whole lot of rock. The group also spun tough funk-rock out of even more unlikely source material: “Summer Breeze” was a wispy hit the year before by Seals and Crofts, a duo who exemplified one of the era’s dominant radio sounds, California Soft Rock. Then came their mid-’60s Motown classic, “This Old Heart of Mine (Is Weak for You),” and their funky late-’60s hit for their own label, “It’s Your Thing” - and so on, for the next four decades without resolving into a nostalgia act.Ģ a remake of the group’s 1964 R&B number “Who’s That Lady?,” made the song a top-10 hit.

The Isleys’ first hit came in 1959 with their first composition, “Shout,” an ebullient sweet spot between street-corner doo-wop and gospel fervor that can still fill a wedding reception dancefloor. But what of those with a genius for the during, whose talent is to unfailingly hear something of their own in the present moment? That’s the Isley Brothers. It makes sense – music itself is hard to describe, so we default to its impact on the culture. Now pick any one of your favorites - Duke Ellington, Bob Dylan, Jimi Hendrix, Prince, whoever - and notice how their greatness is mostly celebrated as a break between times before and after.

Take the structure and scale Beethoven brought to composition, or what Charlie Parker did for chord tones, forever influencing jazz improvisation. Musical genius is most often represented by those who could hear something previously undiscovered.